Complete Suite of Fundraising Strategy

Competition for donor dollars is fierce.

Meet your fundraising goals with an integrated fundraising approach fully incorporating marketing, institutional donors, and individual donors.

Building a multi-donor type advancement strategy provides a strong fundraising foundation for long-term funding success.

MARKETING + COMMUNICATION

Nonprofits today must navigate a dizzying array of marketing options and determine how and when to use direct mail, email, digital marketing, SEO, and social media.

We can help your team determine what digital marketing tactics will be most effective to meet your objectives, and help you acquire the training you need to succeed.

Specialties Include:
  • Marketing and communication strategy
  • Integrated cross channel fundraising campaign strategy
  • Content development for breadth of print and digital channels including direct mail, email, brochures, newsletters, web content, social media posts
  • Corporate communication
  • Marketing and communication training and coaching

INDIVIDUAL DONORS:
MASS, MIDDLE, AND MAJOR

Building a solid donor pipeline is critical to the long-term health and growth of an organization. The Development Department assesses fundraising efforts and makes recommendations for maximizing fundraising pipeline workflows and results.

Specialties Include:
  • Donor Relations strategy including system design, donor identification, and donor acquisition and development
  • Annual Giving Program strategy across grassroots or mass donors, middle donors, and major donors
  • Planned giving strategy including comprehensive strategy to maximize acquisition and retention of estate gifts as well as other non-cash gifts
  • Assessment of online marketing and fundraising system capabilities; recommendations for maximizing outcomes
  • Corporate responsibility strategy
  • Mass, middle, major donor and planned gift fundraising training and coaching

INSTITUTIONAL DONORS: GRANT DEVELOPMENT
+ FOUNDATIONS

Private and corporate foundations are a growing segment of funding for nonprofits, one that’s critical for growth-minded agencies to access. The Development Department can help you identify prospective funding foundations and equip you to manage relationships with them that will lead to funding success

Specialties Include:
  • Prospect research
  • Program design review and strengthening
  • Proposal writing and development
  • Relationship development for new fund development
  • Institutional donor management training and coaching

THE DEVELOPMENT DEPARTMENT AND YOU

Allowing us to walk alongside your organization, you will experience an environment of trust, mutual respect, honesty and loyalty. Our commitment is to share the knowledge, experience and expertise you need to help you be equipped, empowered and supported on your path towards self-sustainability.

The Development Department has come in humbly, walking alongside UTM in real, tangible ways to fully understand the ministry, the stakeholders and the opportunities to stabilize, grow and increase the ministry impact. Initially I was hesitant to work with a “consultant” and felt like it would be “plastic”, not real. I was wrong and couldn’t be more pleased. I highly recommend you to consider Steve and the team at D2 to achieve your goals

Joel ShafferExecutive Director - Urban Transformation Ministries

"After a period of significant change, our executive team was having difficulty describing our non-profit in words that would clearly explain and inspire our funding and prayer partners. The Development Department led us through a strategic process that brought the clarity needed, and helped us resolve some of the disagreements we were facing by introducing their polarities concept. (Seemingly conflicting ideas can be two different sides of the same coin and therefore both be true.) We are very grateful for the guidance and strategic insights we received from Steve and his team. This year donor revenue has doubled, due in part to the ability to tell our story clearly and in an impactful way that resonates with our partners."

John SawyerCEO - Clear Bible, Inc.

Meet Our Expert Team

Steve Beukema

Founder & Chief Dream Officer

Prior to founding The Development Department, I held various leadership positions with market leading organizations in Product Development and Global Business Development and have successfully operated a commercial consulting practice for over 20 years. I have an MBA from Western Michigan University but consider living life serving others to be an excellent on-going source of learning. I am experienced in working in a multicultural environment and am driven by an insatiable desire to help others achieve their potential, with a keen eye for vulnerable populations.

Kristopher McNeil

Senior Strategist

Lee Manis

Senior Strategist